Follow the New Girl
“The ALX girl wants to be the leader of the pack & the centre of attention. She’s the girl everyone wants to be – sexy, fast & confident – always on the hunt for her next instant fashion gratification.”
– Alex Perry
“In the right dress there are no rules – only endless possibilities”
The ‘Abbey’ Gown as seen on Ellie Goulding @ the MTV Europe Awards 2015.
“ALX is true accessible, show-stopping, high impact silhouettes, form fitting femininity and instant star power.”
Detail is key from playful velvet bows, tiered ruffle hemlines, to double wrap around belts- instant fashion that is effortlessly cool